Lead Generation Is Changing: Are You Up to Date?

Lead Generation Is Changing: Are You Up to Date?

Not too long ago, marketing and lead generation looked very different. Marketing teams found potential buyers, and passed their contact information to sales. They often had no idea whether those leads would be “good fit” customers who were likely to buy. Potential...
Best Postage for Your Next Direct Mail Campaign

Best Postage for Your Next Direct Mail Campaign

While internet debates about whether print is dead abound, one thing is for sure: people still like getting direct mail. In fact, 70% of Americans find mail is more personal than internet-based communication. Fifty-nine percent enjoy getting postal mail from brands...

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