Grabbing Attention: Leverage Learnings from Direct Mail for Better B-to-C Direct to Consumer Campaigns
Best practices for building direct-to-consumer promotions (or direct-response campaigns as they were known originally) came from direct marketing approaches employed by mail-based campaigns. These DTC direct mail advertising programs leveraged data more than any other...
Why Direct Mail is the Secret Marketing Weapon of 2019?
It’s 2019. Baby Boomers are in their sixties, Generation Xers are in their forties, and Millennials are in their thirties. Now Generation Z is on the scene and they are a consumer force to be reckoned with. While previous generations certainly matter when it comes to...Case Study: Predictive Modeling
33% Increase in New Donors for Non-Profit via Predictive Modeling The Problem A California non-profit with strong regional presence had been running a new donor acquisition campaign, targeting prospects that meet certain demographic criteria such as age, income, and...Case Study: New Movers
Retailer Converts New Movers Into New Customers Using Omni-Channel Marketing The Problem A chain of clothing retailers, specializing in young and urban demographics, wanted to launch a more aggressive marketing campaign and acquire new customers to enroll in their...How to Boost Direct Mail Response Rates with Facebook Retargeting
Even a solid direct mail program can do better, by integrating it with Facebook. It is one of the most effective ways for marketers to boost response rates, and therefore ROI. (For a quick walkthrough on a basic Direct Mail Return on Investment, including examples,...Omni-Channel Marketing vs. Single Channel Marketing
What Is the Difference Between Omni-Channel Marketing and Single-Channel Marketing? When marketers use single-channel marketing strategies, they tend to focus your business on a single means of reaching your customers. With omni-channel marketing, on the other hand,...Rooftop Marketing, IP Address Marketing, Social Direct Mail: What’s the Difference?
We’ve been talking a lot lately about a brand new direct mail approach—in our opinion the best ticket to higher sales and ROI to hit the Internet since … well … since the dawn of the Internet! Despite the exclamation point, that’s no hype. The new approach is called...Why Millenials Love Receiving Direct Mail – and What to Do About It
With a $200 billion annual buying power is the United States alone, the Millennial target market is becoming more lucrative every year. They are fickle, savvy and claim that “they are not influenced at all by advertising”, but luckily new research has discovered that...
