How to Become the Expert in Your Field by Greg Skloot
How to Become the Expert in Your Field by Greg Skloot Episode #65 Some of my favorite business origin stories are from entrepreneurs who were having a problem and then figure out how to eliminate that problem. Today’s Ask an Expert, Greg Skloot, co-founded a company...
3 New Geo-Fencing Techniques to Increase Customer Acquisition and Retention
3 New Geo-Fencing Techniques to Increase Customer Acquisition and Retention with Andre Chandra December 21, 2020 Sometimes the best way to find the right people isn’t to identify who they are but what they’re doing and where they’re going. That’s where geofencing...
Top 7: 2021 Marketing Trends
As we look ahead to the next year and what the top 2021 marketing trends are, it’s important to be honest about 2020 and what the new year looks like. Many times over the past month I’ve seen people lamenting about how glad they are that 2020 is almost over. ...
Even Amazon Knows Direct Mail Delivers for Holiday Marketing with Andre Chandra
Even Amazon Knows Direct Mail Delivers for Holiday Marketing with Andre Chandra December 14, 2020 For me, nothing shows the power of marketing mail like the old Holiday Wish Book that Sears used to send. The catalog was an American icon. It just wasn’t Christmas until...
How a Start-Up Succeeded Using Unconventional Methods by Shani Dowell
How a Start-Up Succeeded Using Unconventional Methods by Shani Dowell Episode #64 Awareness, passion, and staying close to the problem allowed today’s Ask an Expert guest to successfully buck traditional start-up models. Shani Dowell, Founder and CEO of Possip, was...
How You Can Focus on Less & Get More by Erik Qualman
How You Can Focus on Less & Get More by Erik Qualman Episode #77 | August 03, 2020 After talking to many incredibly successful business people over the years one theme starting coming up over and over for today’s Ask an Expert guest Erik Qualman. Erik, author of...
Personal Brand: Standing Out with One Word by Rich Keller
Personal Brand: Standing Out with One Word by Rich Keller Episode #63 | July 20, 2020 Having spent over 25 years helping organizations from Godiva, Oreo, and Kraft Foods shape stronger brand strategies, Rich Keller developed a personal branding program to help you...
How You Can Negotiate Smarter & More Successfully by Mark Raffan
How You Can Negotiate Smarter & More Successfully by Mark Raffan Episode #62 | July 20, 2020 When heading into a negotiation it’s important to understand the differences between what you want to happen, and what you need to happen. Today’s Ask an Expert guest...