Mortgage Lead Generation in 2019
Big Data triggered rapid change in the mortgage industry, and providers need to catch up. In particular, mortgage lead generation is on the front lines of this new direction. Earlier, we discussed general changes in lead generation and some ways to keep. Today, we’ll...
Insightful Business Strategies Featured by Inc.
A Trip Abroad Reveals Important Business Strategies Andre Chandra, PropeloMedia’s founder, was recently featured by Inc. sharing some insightful business strategies observed on a recent trip to Indonesia’s beautiful Komodo Island. Key highlights are...
Omni-Channel Marketing for the Mortgage Industry
In 2015, Quicken Loans launched Rocket Mortgage. Users of the app can apply and get approved for a mortgage in minutes using only a smartphone. A year later, Bank of America launched their online mortgage fulfillment center. The center allows customers to upload...
Why Life Event Triggers Should Be Part of Your Lead Generation
In a previous post, we discussed how lead generation is changing. Big Data and the digital age have flipped the roles of consumers and marketing teams. Businesses once had to find leads. Now, they must focus on being found. How does a business get leads to come...
Lead Generation Is Changing: Are You Up to Date?
Not too long ago, marketing and lead generation looked very different. Marketing teams found potential buyers, and passed their contact information to sales. They often had no idea whether those leads would be “good fit” customers who were likely to buy. Potential...
The Omni-Channel Marketing Journey: Unlocking Conversion
There’s plenty of buzz about multi-channel and omni-channel marketing. What does it all mean? More importantly, which gets more conversions? While these terms may sound fancy or high-tech, both approaches are based in traditional marketing. Direct mail, email, social...
Which Printing Option is Best for Direct Mail?
-Once a business decides to embark on a direct mail campaign, there are a number of important questions to answer. Who is the target audience? What is the campaign’s message? Will this campaign be aligned with a larger omni-channel marketing effort? Be sure to...
Leverage A/B Testing to Maximize Your Marketing Conversion
A/B testing is designing two versions of the same marketing asset and comparing their conversion rates. Just one element differs between them, with each version sent to half of a campaign audience. One of the great things about A/B testing is that it takes the...
