Discover Your Uniqueness by Flaunting Your Weakness by David Rendall
Discover Your Uniqueness by Flaunting Your Weakness by David Rendall Episode #61 | July 17, 2020 We all have weaknesses, and like it or not it’s easy for most of us to see these weaknesses vs. our strengths, but today’s ask an expert has flipped the script by...
Why Where Your Brand & Culture Intersect Matter by Denise Lee Yohn
Why Where Your Brand & Culture Intersect Matter by Denise Lee Yohn Episode #60 | August 05, 2020 Your logo is not your brand, no matter how much you want it to be, nor how many thousands of dollars you spent creating it. Today’s Ask an Expert guest, Denise Lee...
How Dealerships Manage Low Inventories by Stephanie Reck
How Dealerships Manage Low Inventories by Stephanie Reck Episode #59 | July 17, 2020 With manufacturing shortages and limited inventories coming up against increased consumer demand dealerships need to adapt quickly says today’s Ask an Expert Guest. Stephanie Reck,...
Why Direct Mail Is the Anti-Email Marketing Channel with Andre Chandra
Why Direct Mail Is the Anti-Email Marketing Channel with Andre Chandra October 23, 2020 Every morning, I wake up to hundreds of emails in my inbox, and I’m betting you do, too. 99% are just spam. As a marketer, is your message getting through? Is there a better way...
Learn The Infinite Power of Gift Giving by John Ruhlin
Learn The Infinite Power of Gift Giving by John Ruhlin Episode #58 | July 17, 2020 We’ve all heard it’s the thought that counts, but that’s only true if it’s a thoughtful thought, says our Ask an Expert guest. John Ruhlin was a humble farm kid from Ohio who became the...
How Quibi’s Demise Impacts Your Business
A few weeks ago I had a chance to interview Sasha Strauss, who is considered an international branding badass. He helped clarify a common misconception that many companies have, which is their brand is largely represented in their name or their logo. He counters...
The Lost Art of Print in Omni-Channel Marketing with Andre Chandra
The Lost Art of Print in Omni-Channel Marketing with Andre Chandra September 28, 2020 When I go to my mailbox in the morning, too often it’s empty. Or I see just a couple low-quality fliers. That’s disappointing, because I really do like getting mail, and most...
3 Details That Add Up to a Great Customer Experience with Andre Chandra
Why Video Is Essential to Your Marketing Strategy with Andre Chandra August 05, 2020 Everyone talks about building a great customer experience, but today we’re going to talk about how you actually make one. Not enough brands get the details right to make an experience...