Case Study: New Movers
Retailer Converts New Movers Into New Customers Using Omni-Channel Marketing The Problem A chain of clothing retailers, specializing in young and urban demographics, wanted to launch a more aggressive marketing campaign and acquire new customers to enroll in their...How to Boost Direct Mail Response Rates with Facebook Retargeting
Even a solid direct mail program can do better, by integrating it with Facebook. It is one of the most effective ways for marketers to boost response rates, and therefore ROI. (For a quick walkthrough on a basic Direct Mail Return on Investment, including examples,...Omni-Channel Marketing vs. Single Channel Marketing
What Is the Difference Between Omni-Channel Marketing and Single-Channel Marketing? When marketers use single-channel marketing strategies, they tend to focus your business on a single means of reaching your customers. With omni-channel marketing, on the other hand,...Rooftop Marketing, IP Address Marketing, Social Direct Mail: What’s the Difference?
We’ve been talking a lot lately about a brand new direct mail approach—in our opinion the best ticket to higher sales and ROI to hit the Internet since … well … since the dawn of the Internet! Despite the exclamation point, that’s no hype. The new approach is called...Why Millenials Love Receiving Direct Mail – and What to Do About It
With a $200 billion annual buying power is the United States alone, the Millennial target market is becoming more lucrative every year. They are fickle, savvy and claim that “they are not influenced at all by advertising”, but luckily new research has discovered that...
5 Steps to Acquiring Customers With Direct Mail
Step #1: Get a Great List Research indicates that 40% of a direct mail marketing campaign’s success is decided by the quality of the list of people that you are mailing to. Keep in mind, this number includes customer retention campaigns, with warm leads. For customer...How 3 Big Companies Use Direct Mail to Drive Revenue
Tech Giant Google Uses Direct Mail Marketing Because It’s “More Efficient”… Google’s primary revenue stream, at $67 billion dollars in 2016, is AdWords, which allows businesses to be promoted to customers as the top result in a specific Google Search, for a price. But...Top 5 Best Practices for More Effective Direct Mail
The digital world has changed the way brands are marketed. However, despite all the new methods and techniques, the efficacy of traditional direct mail marketing remains. No matter the medium, the goal for any kind of marketing is to get as many responses as possible....
