What I Lost in Life I Gained in Death

What I Lost in Life I Gained in Death

In business they teach you to be personal, but don’t cross the line.  Be passionate, but balanced with restraint. Be honest, but not brutally honest.  Most of the time I’ve stayed between those lines, but sometimes I’ve veered past them.  In doing so I’ve forged some...
What Is Omni-Channel Marketing, Really?

What Is Omni-Channel Marketing, Really?

Delivering great omni-channel customer experiences is important, but your brand will never grow if you don’t extend those philosophies to customer acquisition, prospecting, and lead generation. That’s what omni-channel marketing is all about. Omni-channel is a...
Mortgage Lead Generation in 2019

Mortgage Lead Generation in 2019

Big Data triggered rapid change in the mortgage industry, and providers need to catch up. In particular, mortgage lead generation is on the front lines of this new direction. Earlier, we discussed general changes in lead generation and some ways to keep. Today, we’ll...

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