Modernizing Credit Union Marketing and Customer Experience
Image by 3D Animation Production Company from Pixabay Direct mail alone may not be enough to attract Millennial accounts, but combining digital and print direct channels with a mobile-friendly customer experience can break through the generational barrier. Despite a...
What I Lost in Life I Gained in Death
In business they teach you to be personal, but don’t cross the line. Be passionate, but balanced with restraint. Be honest, but not brutally honest. Most of the time I’ve stayed between those lines, but sometimes I’ve veered past them. In doing so I’ve forged some...
3 Omni-channel Strategies Working for Companies Like Yours
Real-world campaigns that used audience targeting and omni-channel marketing to score big wins for their brands So far in this blog, we’ve talked extensively about omni-channel marketing theory — all the things companies can do to use targeted marketing across...3 Details That Add Up to a Great Customer Experience
Image by Gerd Altmann from Pixabay Everyone talks about building a great customer experience, but not enough brands get the details that make an experience great. Great customer experiences are not just about having a great website or great products, they’re built on...
What Is Omni-Channel Marketing, Really?
Delivering great omni-channel customer experiences is important, but your brand will never grow if you don’t extend those philosophies to customer acquisition, prospecting, and lead generation. That’s what omni-channel marketing is all about. Omni-channel is a...
Propelo Named 2019 Global Leader in Direct Marketing Solutions
Stop the presses, our team here at PropeloMedia has big news! We’ve been named as a 2019 Clutch Global Leader in a recent press release from Clutch, a leading market research firm. Since 2012, we’ve excelled in providing superior direct marketing solutions for...
4 Brands with Amazing Omni-channel Customer Experiences
Companies that excel at omni-channel deliver personalized, targeted, empowering customer experiences across every touchpoint and device. Here are three brands that get it right, and what every marketer can learn from them. But first… what is omni-channel? From phone...
Mortgage Lead Generation in 2019
Big Data triggered rapid change in the mortgage industry, and providers need to catch up. In particular, mortgage lead generation is on the front lines of this new direction. Earlier, we discussed general changes in lead generation and some ways to keep. Today, we’ll...
