by Joshua Carlsen | Jul 29, 2020 | Uncategorized
Don’t be afraid to use homemade online video in your marketing, especially after COVID-19 It’s no longer the B2B world or B2C world, it’s P2P: Person to person. And even though social distancing rules for COVID-19 kept us all at home, they did not leave us...
by Joshua Carlsen | Jun 29, 2020 | Marketing, Marketing Tips, Thought Leaders
Unprecedented, is the one word that comes to mind over and over as I think about what we’ve endured in 2020. The other word that comes to mind is pivot, because nearly every business has had to pivot whether they’ve consciously thought about it or not. The “why we...
by admin | Jun 24, 2020 | Ask an Expert Series
How You Get 5-Star Reviews by Bill Lyons June 24, 2020 Bill Lyons, Founder and CEO of Griffin Funding, a mortgage company that has excelled by staying focused on a niche market, Veteran Funding, which earned them the fastest-growing company in San Diego. He shares...
by admin | Jun 23, 2020 | Ask an Expert Series
Summer Camp Pivots Through Challenging Times by Nick Middleton June 23, 2020 Nick Middleton runs an agency that develops marketing campaigns for summer camps, a sector that has been hit especially hard these past few months. He shares several different ways that camps...
by admin | Jun 23, 2020 | Ask an Expert Series
How Video (Has Been) Fixing Educational Deficiencies by Evan Erdberg June 23, 2020 Looking at an educational system that has missing teachers, and even textbooks, today’s Ask an Expert guest developed a virtual learning platform over 10 years ago to help give...
by admin | Jun 22, 2020 | Ask an Expert Series
How Listening, Learning & Surrounding Change Your Business by Rohit Talwar June 22, 2020 Rohit Talwar, Founder and CEO of Fast Future, talks about how we’re in a one-time opportunity to rehearse how we want our future to be. He also says that now is a time to get...
by Joshua Carlsen | Jun 18, 2020 | Marketing Tips, Thought Leaders, Video
Photo by Brooke Lark on Unsplash With consumers and businesses social distancing at home, video has become the most important communication channel of 2020. Here are 4 ways to embrace that in your omni-channel strategy. 2020 is off to a strange start for everyone,...
by Joshua Carlsen | Apr 27, 2020 | Marketing Tips, Omni-Channel Marketing, Uncategorized
Learn to identify the right prospects to target and the triggers that make them respond Customer acquisition is the most expensive goal in marketing. Some studies show acquisition marketing is as much as five times more expensive than retention marketing, and the...
by Joshua Carlsen | Mar 31, 2020 | Marketing, Marketing Tips, Thought Leaders
COVID-19 has made these past few weeks have been unlike anything I could even imagine. In fact, I’ve used the word “surreal” so many times that it’s meaning has slowly become numb to how profound of a moment we’re all facing right now. Through it all though, I’ve...
by Joshua Carlsen | Mar 26, 2020 | Uncategorized
Direct mail alone may not be enough to attract Millennial accounts, but combining digital and print direct channels with a mobile-friendly customer experience can break through the generational barrier. Despite a reputation for being customer-first and customer...
