What Is Omni-Channel Marketing, Really?
Delivering great omni-channel customer experiences is important, but your brand will never grow if you don’t extend those philosophies to customer acquisition, prospecting, and lead generation. That’s what omni-channel marketing is all about. Omni-channel is a...
Propelo Named 2019 Global Leader in Direct Marketing Solutions
Stop the presses, our team here at PropeloMedia has big news! We’ve been named as a 2019 Clutch Global Leader in a recent press release from Clutch, a leading market research firm. Since 2012, we’ve excelled in providing superior direct marketing solutions for...
4 Brands with Amazing Omni-channel Customer Experiences
Companies that excel at omni-channel deliver personalized, targeted, empowering customer experiences across every touchpoint and device. Here are three brands that get it right, and what every marketer can learn from them. But first… what is omni-channel? From phone...
Mortgage Lead Generation in 2019
Big Data triggered rapid change in the mortgage industry, and providers need to catch up. In particular, mortgage lead generation is on the front lines of this new direction. Earlier, we discussed general changes in lead generation and some ways to keep. Today, we’ll...
Insightful Business Strategies Featured by Inc.
A Trip Abroad Reveals Important Business Strategies Andre Chandra, PropeloMedia’s founder, was recently featured by Inc. sharing some insightful business strategies observed on a recent trip to Indonesia’s beautiful Komodo Island. Key highlights are...
Omni-Channel Marketing for the Mortgage Industry
In 2015, Quicken Loans launched Rocket Mortgage. Users of the app can apply and get approved for a mortgage in minutes using only a smartphone. A year later, Bank of America launched their online mortgage fulfillment center. The center allows customers to upload...
Why Life Event Triggers Should Be Part of Your Lead Generation
In a previous post, we discussed how lead generation is changing. Big Data and the digital age have flipped the roles of consumers and marketing teams. Businesses once had to find leads. Now, they must focus on being found. How does a business get leads to come...
Lead Generation Is Changing: Are You Up to Date?
Not too long ago, marketing and lead generation looked very different. Marketing teams found potential buyers, and passed their contact information to sales. They often had no idea whether those leads would be “good fit” customers who were likely to buy. Potential...
