Lead Generation Is Changing: Are You Up to Date?

Lead Generation Is Changing: Are You Up to Date?

Not too long ago, marketing and lead generation looked very different. Marketing teams found potential buyers, and passed their contact information to sales. They often had no idea whether those leads would be “good fit” customers who were likely to buy. Potential...

Case Study: Predictive Modeling

33% Increase in New Donors for Non-Profit via Predictive Modeling The Problem A California non-profit with strong regional presence had been running a new donor acquisition campaign, targeting prospects that meet certain demographic criteria such as age, income, and...

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