Video: The Missing Leg of Your COVID-19 Marketing Strategy
Photo by Brooke Lark on Unsplash With consumers and businesses social distancing at home, video has become the most important communication channel of 2020. Here are 4 ways to embrace that in your omni-channel strategy. 2020 is off to a strange start for everyone,...
5 Data Points That Will Help You Find New Customers, Guaranteed
Learn to identify the right prospects to target and the triggers that make them respond Customer acquisition is the most expensive goal in marketing. Some studies show acquisition marketing is as much as five times more expensive than retention marketing, and the...
Free Webinars to Help Businesses Battle COVID-19
COVID-19 has made these past few weeks have been unlike anything I could even imagine. In fact, I’ve used the word “surreal” so many times that it’s meaning has slowly become numb to how profound of a moment we’re all facing right now. Through it all though, I’ve...
Modernizing Credit Union Marketing and Customer Experience
Direct mail alone may not be enough to attract Millennial accounts, but combining digital and print direct channels with a mobile-friendly customer experience can break through the generational barrier. Despite a reputation for being customer-first and customer...
What I Lost in Life I Gained in Death
In business they teach you to be personal, but don’t cross the line. Be passionate, but balanced with restraint. Be honest, but not brutally honest. Most of the time I’ve stayed between those lines, but sometimes I’ve veered past them. In doing so I’ve forged some...
3 Omni-channel Strategies Working for Companies Like Yours
Real-world campaigns that used audience targeting and omni-channel marketing to score big wins for their brands So far in this blog, we’ve talked extensively about omni-channel marketing theory — all the things companies can do to use targeted marketing across...
3 Details That Add Up to a Great Customer Experience
Everyone talks about building a great customer experience, but not enough brands get the details that make an experience great. Great customer experiences are not just about having a great website or great products, they’re built on how well your brand uses what you...
What Is Omni-Channel Marketing, Really?
Delivering great omni-channel customer experiences is important, but your brand will never grow if you don’t extend those philosophies to customer acquisition, prospecting, and lead generation. That’s what omni-channel marketing is all about. Omni-channel is a...
