by Joshua Carlsen | Oct 29, 2020 | Marketing, Video
A few weeks ago I had a chance to interview Sasha Strauss, who is considered an international branding badass. He helped clarify a common misconception that many companies have, which is their brand is largely represented in their name or their logo. He counters...
by admin | Oct 21, 2020 | A-ha! Videos
The Lost Art of Print in Omni-Channel Marketing with Andre Chandra September 28, 2020 When I go to my mailbox in the morning, too often it’s empty. Or I see just a couple low-quality fliers. That’s disappointing, because I really do like getting mail, and most...
by admin | Oct 13, 2020 | A-ha! Videos
Why Video Is Essential to Your Marketing Strategy with Andre Chandra August 05, 2020 Everyone talks about building a great customer experience, but today we’re going to talk about how you actually make one. Not enough brands get the details right to make an experience...
by Joshua Carlsen | Sep 29, 2020 | Marketing, Omni-Channel, Thought Leaders, Video
We just received exciting news here at PropeloMedia! Clutch analyst Austin Ellis just called our founder to let us know that PropeloMedia is again listed as a top California direct marketing agency! Direct marketing is more important than ever for businesses to stay...
by Joshua Carlsen | Sep 22, 2020 | Direct Mail, Integrated Marketing, Omni-Channel, Omni-Channel Marketing, Uncategorized
With direct mail response rates rising and volume falling, marketers are finding new ROI by combining print and digital for maximum impact in their omni-channel. The mailbox is not empty, but it’s roomier than it’s ever been — and more profitable, too. After years of...
by Andre Chandra | Sep 21, 2020 | A-ha! Videos
Why Video Is Essential to Your Marketing Strategy with Andre Chandra August 05, 2020 If video isn’t yet a major part of your omni-channel marketing strategy, let COVID-19 be the sign you need to embrace it. In this time of social distancing, video is the next best...
by Joshua Carlsen | Aug 26, 2020 | Marketing, Uncategorized, Video
Low-fi video is great for growing an audience and a pipeline, not necessarily direct sales. Last month, we looked at the power of low-fi video to build connections during the COVID-19 quarantine. In this post, let’s take that idea further and look specifically at...
by admin | Aug 5, 2020 | Ask an Expert Series
Why Where Your Brand & Culture Intersect Matter by Denise Lee Yohn Episode #60 | August 05, 2020 Your logo is not your brand, no matter how much you want it to be, nor how many thousands of dollars you spent creating it. Today’s Ask an Expert guest, Denise Lee...
by Andre Chandra | Aug 5, 2020 | A-ha! Videos
The Fourth Turning 2020 and the Cycles of History with Andre Chandra August 05, 2020 America may be in a crisis, and some people would tell you that’s unprecedented. … But what if it wasn’t? What if a 1997 book predicted many of the issues we’re facing today and how...
by Andre Chandra | Aug 5, 2020 | A-ha! Videos
Omni-Channel Marketing 101: What is It? with Andre Chandra August 05, 2020 It is DEFINITELY hard to be one brand across every channel, yet be everything to everyone. Instead, you want to be in front of a select group of people, and be everywhere around them. Who you...
