What Is Omni-Channel Marketing, Really?

What Is Omni-Channel Marketing, Really?

Delivering great omni-channel customer experiences is important, but your brand will never grow if you don’t extend those philosophies to customer acquisition, prospecting, and lead generation. That’s what omni-channel marketing is all about. Omni-channel is a...
Mortgage Lead Generation in 2019

Mortgage Lead Generation in 2019

Big Data triggered rapid change in the mortgage industry, and providers need to catch up. In particular, mortgage lead generation is on the front lines of this new direction. Earlier, we discussed general changes in lead generation and some ways to keep. Today, we’ll...
Lead Generation Is Changing: Are You Up to Date?

Lead Generation Is Changing: Are You Up to Date?

Not too long ago, marketing and lead generation looked very different. Marketing teams found potential buyers, and passed their contact information to sales. They often had no idea whether those leads would be “good fit” customers who were likely to buy. Potential...

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