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Meals on Wheels
Meals on Wheels is a national non-profit assisting senior citizens with meals, emergency preparedness, and fall prevention. After seeing diminishing returns with their ongoing appeal campaigns they reached out to us for help.
We profiled MOW’s donor file and then built a target rich segmentation of individuals with a higher propensity to donate. The appeals were then distributed across multiple channels including print, email, social media, and mobile display resulting in “one of the best campaigns we’ve ever had!”