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What Is Omni-Channel Marketing, Really?

What Is Omni-Channel Marketing, Really?

Delivering great omni-channel customer experiences is important, but your brand will never grow if you don’t extend those philosophies to customer acquisition, prospecting, and lead generation. That’s what omni-channel marketing is all about. Omni-channel is a...

Case Study: Predictive Modeling

33% Increase in New Donors for Non-Profit via Predictive Modeling The Problem A California non-profit with strong regional presence had been running a new donor acquisition campaign, targeting prospects that meet certain demographic criteria such as age, income, and...

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