Thriving Amid Uncertainty with Peter Keller

Episode #34 | June 10, 2020

FringeSport is an Austin-based company that helps workout enthusiasts build home gyms and also helps entrepreneurs build community gym businesses. Peter’s company, and eCommerce in general, are thriving during and after the shelter-in-place. However, topline growth does not necessarily mean the industry is not fraught with uncertainties.

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“I think the biggest struggle for a lot of e-commerce companies right now is to decide what change is structural versus what change is ephemeral and it’s going to go away.” Peter Keller