The Secret to How I Helped Scale Starbucks by Howard Behar

Episode #33 | June 09, 2020

Howard Behar, former President and Boardmember of Starbucks, joined the company when there were just 28 stores, and by the time retired there were over 15,000. Howard shares the most important thing for their quick growth. Quick hint, it’s not about the coffee (which just happens to be the title of a popular book he wrote, and it’s something that you should be focused on with your business today.

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“Just because these are tough times doesn’t mean you take your eye off the people, you don’t. And unfortunately, many companies do. The first thing they stop is the education and development of their people — that has to be ongoing.”

Howard Behar