Grow Your Business and Keep It Exceptional by Brian Scudamore
Brian Scudamore, a passionate entrepreneur since his youth, shares his experience as the founder and CEO of O2E Brands through the years. He recalls his perseverance in getting the phone number (and brand) of his initial company, 1-800-GOT-JUNK, and also shares his enthusiasm for growing together with his franchise associates while keeping the services exceptional.
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“In the early days, based on guerrilla marketing, you bootstrap it as much as you can; but then, to keep the awareness level high, mass media becomes a big play.”