The Lost Art of Print in Omni-Channel Marketing

with Andre Chandra

September 28, 2020

When I go to my mailbox in the morning, too often it’s empty. Or I see just a couple low-quality fliers. That’s disappointing, because I really do like getting mail, and most Americans do, too.

In fact, today, direct mail response rates are rising, but mail volume is falling. At the same time, digital marketing channels are more crowded and overused than ever. And research has found that combining print and digital raises ROI for all channels in an omni-channel marketing campaign!

Check out this full 5-minute video to see why it’s time to rediscover the lost art of print and how a true omni-channel strategy leads to better marketing experiences and more profitable campaigns.

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