Omni-Channel Marketing 101: What is It?

with Andre Chandra

August 05, 2020

It is DEFINITELY hard to be one brand across every channel, yet be everything to everyone.

Instead, you want to be in front of a select group of people, and be everywhere around them. Who you are to prospects, at whatever touchpoint they happen to see your marketing, is going to determine who you are to them when it comes time to make a purchase, and whether or not you even get the chance to build a customer relationship.

That’s why it’s essential to extend the idea of omni-channel customer experience (CX) to your marketing and pre-customer relationship. This video discusses how omni-channel marketing goes hand-in-hand with a good CX, and what it takes to do it right.

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