Even Amazon Knows Direct Mail Delivers for Holiday Marketing with Andre Chandra

December 14, 2020

For me, nothing shows the power of marketing mail like the old Holiday Wish Book that Sears used to send.

The catalog was an American icon. It just wasn’t Christmas until its huge collection of potential gifts hit the kitchen table.

It was probably the biggest single product showcase we had back then. And for any 80s or 90s kid, flipping through the wishbook and making out our Christmas lists was THE highlight of the holiday season.

We used to fight over the Wish Book when it came every year. It was crazy.

Time moves on, and, of course, now Amazon has a wish list anyone can fill out and share right on its website.

Yet, the Holiday Wish Book tradition is back, and it’s from Amazon!

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