3 New Geo-Fencing Techniques to Increase Customer Acquisition and Retention with Andre Chandra
December 21, 2020
Sometimes the best way to find the right people isn’t to identify who they are but what they’re doing and where they’re going. That’s where geofencing comes in. With it, we can blur the line between local and mobile marketing to target mobile device users based on where they are.
We’re not only able to drill down to where they live, but we’re also able to make marketing decisions based on places they’ve been. And these coordinates can get very narrow — down to individual buildings and stores.