Propelo Media (formerly IPNM) is an omni-channel direct marketing agency delivering targeted lead generation for B-to-C brands and businesses.
Marketing ROI = targeting the right audience specifically where and when they like to tune in.
Today’s consumers access media multiple times a day across multiple channels. Propelo Media helps consumer-direct businesses first identify the right prospects and then communicate their brand message across the specific media channels their prospects actually listen to.
Data First = Increased ROI
40% of Campaign Success is Targeting the Right Prospects
We take a data-first approach to identify the leads that are most likely to convert. We then leverage each lead’s data footprint to harmoniously deliver your message across the channels they’re already consuming.
Benefits
- Reduce Wasted Spend
- More Impressions Per Lead
- Increased Response Rate & ROI
Data First = Increased ROI
40% of Campaign Success is Targeting the Right Prospects
We take a data-first approach to identify the leads that are most likely to convert. We then leverage each lead’s data footprint to harmoniously deliver your message across the channels they’re already consuming.
Benefits
- Reduce Wasted Spend
- More Impressions Per Lead
- Increased Response Rate & ROI
See How Omni-Channel Marketing Boosts Campaigns by 37%
Learn the differences between omni-channel marketing and multi-channel marketing and why omni-channel dominates.
How We Work
DATA FIRST
It all starts with the data, at least it should for the best results. Every campaign we develop starts by identifying the specific target audience. This can be done by appending and updating your in-house client data to fill in missing info, or we can provide consumer and business data nationwide. We also offer specialty lists like new movers or lifestyle interests.
STRATEGY
We have a proven record of working with clients to develop comprehensive strategies to help exceed client goals. This results driven approach will help you talk to the right clients, at the right time, in the mediums that they’re already listening to. As we manage all facets of the campaign we make sure you look like the company hero.
OMNI-CHANNEL
Omni-channel marketing is often confused with multi-channel marketing. Rather than having different disjointed messaging in different channels, omni-channel marketing ensures there’s one cohesive message in all channels from direct mail, email, mobile, desktop and social. This omni approach gets you brand recognition, better response rates and higher ROI.
Our campaign hit customers exactly when they needed to be and we’ve had a great response.
Propelo Media helped us increase our end-of-year fundraising. The added social media exposure increased awareness for our organization.
Work We’ve Done
Tap on each item to see the brands.
